Entering a new digital era
The automotive industry’s success is built on well-established processes and structures. But with digitalization coming from an external orbit, companies are required to re-think their business model along with their firmly established processes, structures and technologies. They must also sharpen their focus on the mind-shift around culture, leadership and the organization. In this context, automotive companies can learn from the approach that tech companies have taken – creating visions for customers and thinking in ecosystems, networks and collaborations. Read more about the secret behind creating diverse network families in the following chapter.