Executives – more respondents than ever before
For this year's survey, we interviewed more executives than in any previous year. Half of our 981 respondents are CEOs, Presidents, Chairmen or C-level Executives, who provide us with profound insights into the core of the automotive industry.
Our sample is split evenly between the upstream (product-driven) and the downstream (service-driven) markets, with a more equal share for the respective players than in previous years. In order to cover the entire ecosystem we have also reached out to energy and infrastructure providers as well as government authorities. This allowed diverse insights from different viewpoints received by respondents of varying economic or political backgrounds.
More than one third of the respondents are based in Europe, while 14% come from North America. About 10% each originate from South America, India & ASEAN, China and the Mature Asia region of Japan and South Korea. The Rest of the World is represented by the remaining 6%. 61% of our respondents work in companies with revenues greater than US $1 billion, 26% have revenues higher than US $10 billion.
The survey was conducted online and took place between October and November 2018.
Consumers – opinions, wishes and thoughts from 41 global countries
Over 2,000 consumers from around the world revealed their valuable perspectives, which we could compare against the opinions of the world's leading auto executives. In fact, we received the opinions of a variety of participants from 41 countries with different educational backgrounds, throughout all age groups and living circumstances. The distribution between the different regions is very balanced among consumers, only Western Europe stands out a little as it accounts for 20% of respondents.
Aside from the demographics, we asked consumers whether they own a car, which type of transportation they use for their everyday commutes, how far they travel on a daily basis and how they assess their income as compared to their surroundings. We could thereby identify correlations between the demographic differences of our respondents and the answers they provided.
When it comes to transportation, the car is still the most popular form and stands in close correlation to the income level. It is followed by public transport, the bicycle and motorbike – depending on the distance travelled per day. The number of consumers claiming to make use of mobility-as-a-service is still fairly low, but we are excited to find out how much this will change in the future.