Mobility products of the future will be paired with service offerings, to offer consumers a hassle-free and seamless customer experience in the mobility ecosystem
In the past, product offerings have mainly been set by the OEM technological agenda, but in the future we see a change of perspective: raw material access and energy production sources affect industrial policies and therefore determine the OEM product portfolio. In addition, markets will have to be redefined and stronger segregated by demographic, available infrastructure and economic factors along with customer needs, to form islands of mobility.
There will not be a ‘one and only’ drivetrain technology:
executives project a similar split by 2040 for BEVs (30%), FCEVs (23%), ICEs (23%) and hybrids (25%).
For the surveyed consumers, the most significant entry barriers into the electric world are price (35%), followed by charging (24%) and range (18%).
Islands of autonomy – 71% of execs still believe that autonomous and non-autonomous vehicles will result in severe safety issues if not separated on the road.