Tap into the obvious and, even more importantly, the non-obvious megatrends that fundamentally shape the way we do business in the industry - today and even more so tomorrow.
2.0 Product value
In a post-COVID-19 world, the product may take on a protective role, powered by a mix of different technologies.
3.0 Customer value
Immerse yourself in a world in which the spotlight is on the customer - with constantly changing usage and behavior patterns, it will be a close race for which players will establish themselves as the daily companions of customers.