Megatrends

Tap into the obvious and, even more importantly, the non-obvious megatrends that fundamentally shape the way we do business in the industry - today and even more so tomorrow.

Chapter highlights

Almost all execs see sustainability as a key differentiator (98%), but 17% of consumers still do not recognize this at all - KPMG believes that the industry would benefit from a cradle to grave sustainability rating.

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